Magento eCommerce Website Development for Furniture Company in Portugal

Magento based eCommerce website with ERP/CRM integration and admin customization developed for Eltap, Portugal’s leading sofa manufacturer, to increase market reach and improve customer experience.

10 +

Years In Business

110 +

Projects Delivered

100 +

Happy Clients

50 +

Countries Served

Project Overview

Eltap, a leading sofa manufacturer based in Portugal, was operating through a wide network of showrooms across Europe but lacked an online platform to connect with today’s home furniture shoppers. The company needed a structured eCommerce solution to display its vast product catalog and handle regional demands.

Our team designed and developed a Magento-based eCommerce solution with complete admin control, ERP/CRM system synchronization, and a multilingual interface to support Eltap's growth plans.

  • Build a fully operational eCommerce website to expand beyond showroom-only sales.
  • Display a large catalog of furniture products with custom attributes and variations.
  • Integrate backend systems (ERP and CRM) for seamless data flow.
  • Provide multi-language and regional settings for international customers.
  • Improve online visibility with on-site SEO support and analytics setup.

Challenges Faced by the Client

No Online Storefront

Eltap had no platform to reach customers preferring to browse and purchase furniture online.

Unstructured Product Display

The wide range of sofa designs, variants, and colors lacked a centralized system to showcase and manage.

Manual Data Operations

Order processing, inventory updates, and customer data had to be manually managed between different systems.

Limited Search Presence

With no SEO-friendly online portal, Eltap couldn’t reach furniture buyers searching for sofas online.

Content Localization Needs

Different European markets needed product descriptions, currency, and checkout flow in local language and format.

Lack of Integration

Disconnected systems led to frequent data mismatches and increased dependency on manual reconciliation.

Client Type

Startup

Methodology

Agile/Scrum

Project Type

Web and Mobile app

Project Timeline

8 Month

Team Size

5 Members

Client Location

USA

Industry

Healthcare

Engagement Model

Staff Aumentation

Solution Offered by Us

We delivered a fully functional Magento eCommerce website optimized for furniture shopping, with features tailored to the company’s operations and expansion goals.

  • Magento Based Web Development with custom modules to manage products, variants, and customer data efficiently.
  • Admin Panel Customization to allow the internal team to control product uploads, content management, and promotions.
  • ERP/CRM Integration ensuring real-time updates on orders, inventory, and customer history.
  • Multilingual and Multi-currency Support to serve a diverse European audience from a single backend.
  • SEO and Reporting Tools embedded for better search engine presence and data-driven marketing decisions.

Core Features Delivered

Magento Solutions for Furniture Brands

We build Magento websites for furniture businesses with admin control, system integration, and SEO support.

Technologies Used

The solution was built on a feature-rich, scalable eCommerce platform, allowing Eltap to run secure operations, integrate existing systems, and serve customers in multiple countries.

Software Development Life Cycle

Discovery Phase

Gathered detailed product, system, and business requirements from the Eltap team.

Design & UI Approval

Created interactive wireframes and visual layouts to match Eltap’s branding.

Magento Development

Built the frontend and backend, integrated ERP/CRM systems, and customized the admin panel.

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Testing & QA

Conducted end-to-end testing for usability, responsiveness, and system integration.

Deployment

Moved the project to a live server with full data migration and team training.

Support & Maintenance

Provided monthly performance checks, backups, and ongoing support.

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Project Result

By supporting multi languages and currencies, the e-commerce platform lifted international orders by 35% and raised overall sales by 25% in the first quarter.

Broader Reach Across Europe
The new website helped Eltap reach customers in multiple countries without increasing physical footprint.
Order Volume Growth
The platform brought in new orders from both existing and new regions, creating a direct-to-customer sales channel.
Time Saved in Operations
ERP and CRM sync eliminated redundant work, reducing manual order processing efforts.
Higher Visibility on Search Engines
On-page SEO improvements contributed to better rankings and increased organic traffic.
Better Customer Experience
Features like variant filtering, live stock status, and user-friendly checkout reduced cart abandonment.
Data-Driven Marketing
Built-in analytics enabled smarter promotional campaigns based on product performance and user behavior.

Client Testimonial

"Building an eCommerce solution that handles multiple languages and currencies was a challenge until we partnered with Epistic. They built a stable, scalable platform with smooth checkout, admin control, and localization features. The backend is intuitive, and customer feedback has been positive across all regions."

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