Website Development For Orthopedic Implant Manufacturer

Orthopedic Implant Website for Bonetech Medisys

Website developed for Bonetech Medisys, an orthopedic implant manufacturer in India, featuring product catalog, blog management, CRM integration, and SEO improvements.

10 +

Years In Business

110 +

Projects Delivered

100 +

Happy Clients

50 +

Countries Served

Project Overview

Bonetech Medisys required a web platform to increase their visibility in the orthopedic sector and attract B2B product inquiries. We delivered a user-friendly, SEO-optimized website with content control, product listing, and CRM tracking—all built using a headless CMS.

Publish detailed product information for B2B buyers
Enable non-technical users to manage content
Improve SEO performance and Google visibility
Track and convert product inquiries via CRM
Increase brand reach and web traffic

Challenges Faced by the Client

Organizing Product Information

The client had a wide variety of implant products that needed to be displayed clearly and categorized appropriately.

Content Management for Non-Tech Users

Client needed a backend that enabled non-technical staff to easily update product listings, blogs, and other content.

Product Enquiry Tracking

There was no automated way to track leads or manage product inquiries, leading to delays and manual errors.

Limited Web Visibility

The previous website lacked basic SEO structure, which hindered organic search traffic and discoverability.

Scalability Issues

The existing setup wasn’t scalable, making it difficult to expand or restructure the site without starting from scratch.

Mobile Responsiveness

The prior design did not function properly on smartphones and tablets, affecting user experience across key buyer segments.

Client Type

Startup

Methodology

Agile/Scrum

Project Type

Web and Mobile app

Project Timeline

8 Month

Team Size

5 Members

Client Location

USA

Industry

Healthcare

Engagement Model

Staff Aumentation

Solution Offered by Us

We delivered a complete web solution focused on content independence, SEO performance, and lead generation. The system was designed for long-term flexibility and ease of maintenance.

Deployed a modern CMS enabling easy updates of products, blogs, and other dynamic content.
Implemented category-wise product structure for efficient browsing.
Contact forms and inquiry systems directly feed into the client's CRM for lead tracking.
Built a design that functions well across desktop, tablet, and mobile.
Delivered an SEO-ready site with structured data and clean URLs.

Core Features Delivered

Social media profile links

Product catalog with category filters

Performance-focused architecture

Custom admin panel

Blog and news section

CRM integration for lead capture

Google Analytics 4 setup

Sitemap and metadata optimization

Clean URL structure

Embedded Google Map

Image optimization for fast loading

Secure SSL configuration

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Technologies Used

The site was developed with modern web frameworks and a headless CMS structure. The setup supports flexibility, content control, and marketing adaptability with minimal technical dependency.

React.JS

Angular

.Net Core

MS-SQL

jQuery

Html/CSS

AWS

Slack

Asp.Net MVC

Software Development Life Cycle

Requirement Gathering

Collected detailed inputs about goals, product types, and target user behavior.

Wireframing & Design

Developed UI layouts and finalized the structure before development.

Implementation

Coded the front-end and linked with the headless CMS backend.

Third-Party Integration

Connected the CRM and analytics tools with tracking features.

QA & Launch

Tested on all browsers/devices and launched with production configuration.

Support & Training

Provided training to client’s staff and continued support after go-live.

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Project Result

The CMS relaunch accelerated content updates by 70%, which boosted organic traffic by 18% and drove a 20% increase in qualified lead inquiries from distributor sites.

Improved Lead Capture

Product inquiries increased significantly within the first 4 weeks after launch.

Higher Organic Reach

Achieved strong growth in Google visibility and search impressions.

Faster Content Updates

Admin team can now update or publish content in less than half the time.

Mobile Traffic Growth

Improved mobile interface helped boost mobile visitors and reduced bounce rate.

Increased Product Visibility

Products now appear in relevant search categories with SEO-optimized content.

Wider Regional Reach

The site now attracts visits from regions previously untapped.

Client Testimonial

"Epistic Technologies built a CMS that made it easier for our team to manage technical documents, certifications, and product catalogs without any IT dependency. The interface is clean, secure, and tailored to our workflow. Their understanding of both regulatory and functional needs in our industry was a key advantage."