Development of Local News Website and Mobile App

Built a Gujarati news website for Vignaapan using Strapi CMS, optimized for SEO, faster performance, and monetization through Google Ads, enabling easier publishing and increased reach.

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Years In Business

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Projects Delivered

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Happy Clients

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Countries Served

Project Overview

Vignaapan, a Gujarat-based media company, approached us to create a web platform for their local news publication. Their goal was to simplify content updates, attract regional readers, and monetize traffic.

We developed a responsive WordPress platform focused on easy news publishing, fast page loading, and optimized structure for search engine visibility. Google Analytics and Ads were integrated to track traffic and generate revenue.

  • Build a responsive web platform supporting Gujarati content
  • Ensure fast content publishing with a user-friendly CMS
  • Improve search visibility through on-page SEO techniques
  • Enable ad monetization through Google Ads
  • Integrate analytics to guide future editorial strategies

Challenges Faced by the Client

Outdated Website

The earlier site lacked usability, leading to high bounce rates and reader dissatisfaction.

Manual Content Handling

Daily news uploads required manual effort with no content management system in place.

Low Search Visibility

Articles weren’t indexed well due to missing SEO structures like metadata and sitemaps.

Slow Page Speed

Poor optimization led to long loading times, especially on mobile devices.

Lack of Audience Insights

No analytics tools were installed to track or analyze visitor behavior.

No Revenue Model

The platform didn’t support advertisements, leaving monetization untapped.

Client Type

Startup

Methodology

Agile/Scrum

Project Type

Web and Mobile app

Project Timeline

8 Month

Team Size

5 Members

Client Location

USA

Industry

Healthcare

Engagement Model

Staff Aumentation

Solution Offered by Us

We delivered a responsive, search-optimized WordPress website with integrated analytics and monetization tools.

  • Developed custom theme with built-in SEO elements
  • Enabled structured content entry with categories and tags
  • Integrated Google Ads and Analytics
  • Set up caching and lazy loading for performance
  • Provided training for content editors and ongoing support

Core Features Delivered

Build Your Regional News Portal

We help build fast, scalable, ad-ready news platforms.

Technologies Used

The client deployed a unified news site and mobile app with an integrated CMS which halved publishing times and grew daily active users by 20%.

Software Development Life Cycle

Research

Defined content flow, monetization goals, and user types

UI/UX Planning

Created wireframes focused on usability and reader navigation

CMS Integration

Developed the platform on WordPress with required plugins and settings

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Testing & QA

Conducted cross-device testing and performance benchmarking

Deployment

Migrated content, launched website on client hosting with SSL setup

Ongoing Maintenance

Provided updates, plugin checks, and content publishing assistance

Launch a Local News Website That Performs

Need a news platform? We help publishers create high-performing web portals.

Project Result

With the newly improved news site and mobile app, the client attracted 15% more daily visitors and achieved a 10% longer average session, increasing ad revenue by 18%.
Higher Traffic
Monthly visits increased by over 60% due to faster load times and better SEO structure
Improved Article Reach
News articles ranked higher for Gujarat-specific search terms
Faster Publishing
Editors now publish and schedule articles directly without needing technical help
Revenue Generation
Google Ads started delivering recurring monthly income within the first quarter
Reader Engagement
Bounce rate dropped and average session duration improved by 40%
Editor Efficiency
WordPress dashboard allowed editors to manage media, content, and comments seamlessly

Client Testimonial

"We had strict performance, SEO, and analytics requirements and Epistic team handled them all effectively. The final product supports high traffic, dynamic content updates, and is easy to maintain. Their developers were proactive and committed to meeting our publishing timelines."

News Platforms We Build for Regional Media